Hi, I’m Samantha, the owner and founder of Urban Charm.

For me, this industry has never been just about hair. It’s about helping people feel confident, comfortable, and truly seen. I believe beauty starts with connection, and some of the most meaningful parts of my career have come from the relationships I’ve built with the incredible guests who have trusted me over the years.

As an extension artist, my goal is to create customized hair solutions that enhance your natural beauty while fitting seamlessly into your lifestyle. Whether you’re looking for added length, volume, confidence, or a complete transformation, I strive to create results that feel authentic to you.

Urban Charm was founded with the vision of creating a welcoming space where guests feel valued, cared for, and at home. I wanted to build more than a salon. I wanted to create an environment where people could relax, connect, and leave feeling better than when they arrived.

With years of experience as an extension artist and salon owner, I’ve learned that confidence isn’t created by perfect hair alone. It’s built through trust, kindness, and feeling understood. Those values continue to guide everything we do at Urban Charm.

When I’m not behind the chair, you’ll find me spending time with family, loving on my dogs, enjoying the simple things in life, serving my community, and continually growing both personally and professionally.

Raised in the salon, inspired by my mom, behind the chair, so it’s no surprise this industry has always felt like home to me. What started as childhood curiosity turned into a lifelong passion and now, 15 years later, I’m proud to call myself a Master Stylist.

I’m 38, a wife, a mama to three (16, 5, and 4), and dog mom to our Frenchie, Disco 

I’m a Bellami Hair Pro certified extension artist and specialize in dimensional looks like lived-in blondes, balayage, custom blonding, and luxury extensions.

Born and raised in Las Vegas, Nevada and proud mom to two amazing kids, AJ and Gracie.

I am a Master Esthetician who began my lash journey in 2020, and I quickly fell in love with the artistry and confidence that lash extensions bring. 

One thing I take great pride in is customizing every lash set to complement each client’s unique eye shape while considering their lifestyle and personal preferences. My goal is to create a look that enhances your natural beauty and fits seamlessly into your everyday life.

I can’t wait to welcome you into my recliner and provide the most comfortable, relaxing lash appointment you’ve ever experienced! 

Hi! I’m Lyss! 

I’m a hairstylist with a slight obsession for beautiful hair, good conversations, and helping women remember who they are when life has been asking them to be everything for everyone else.

For the last 11 years, I’ve been creating lived-in blondes, dimensional color, bridal beauty, and confidence boosts disguised as hair appointments. Around here, we’re not chasing perfection - we’re creating hair that looks incredible, grows out beautifully, and actually fits your real life.

When you sit in my chair, expect a little bit of therapy, a lot of laughter, honest recommendations, and zero judgment. Whether you’re celebrating a new chapter, surviving a hard one, or simply ready to feel like yourself again, I’m here for it.

Outside the salon, I’m raising three wild and wonderful girls, navigating ADHD one forgotten coffee at a time, and learning that confidence isn’t something you’re born with - it’s something you build.

My salon chair is for the women who want gorgeous hair without the fuss, meaningful conversations without the small talk, and an experience that feels more like hanging out with your favorite friend than checking another appointment off your list.

Come as you are. Leave feeling like the main character.

I am a North Dakota native, huge animal lover, and boy mom with a Dr Pepper addiction.  After 5 years in the industry, I have developed a passion for all things brows, lashes and waxing. 

One of my top priorities is making my work space a safe place for clients of all ages.  When I'm not working, you can find usually find my husband, son and I taking our dogs for an evening walk, cooking a comfort meal, or checking items off my thrifting wish list.